Our Roles:

Social Media Strategy Development: Analysed Football for Peace’s current social media pages and created a social media revamp presentation which outlined strategies for establishing a more unified and visually appealing social media presence across all platforms. 

Content Planning and Scheduling: Created a detailed posting schedule that was to guide the relaunch of Football for Peace’s social media, ensuring consistent and timely content to drive user engagement. Designed a Google Sheets document to help streamline approval and tracking of social media posts.

Campaign Creation and Design: Created an Instagram social media campaign to drive engagement and brand awareness which was called “#MVPMondays”. For this campaign, we created a campaign brief outlining the goals, content, and strategy for #MVPMondays. We then created visual Instagram post mockups of #MVPMondays posts to align with the new aesthetic guidelines. As well as curated a carousel Instagram post to introduce the campaign to Football for Peace’s followers upon its launch. In addition, we also created many water based educational posts for Football for Peace’s Instagram page to post in between events and #MVPMondays.

Creative Content Development: Developed a list of engaging social media challenge ideas that could be integrated into the MVP program curriculum, making it fun and interactive for the teens in the program whilst also creating content for Football for Peace’s social media.