Reflection:

This week was packed with productive meetings and significant progress on various projects. On Monday morning, we kicked off the week by meeting with our Football for Peace (FfP) supervisor to discuss updates on the MVP tournament and the upcoming Charity Golf Day. The Charity Golf Day has been moved from July 11 into some time in September. The date has not been finalised as of yet, however, we will continue to do participant outreach and event planning assistance to ensure the organisation's event goes as smoothly as possible come September. It was also requested that we create a mock-up Instagram post for the Charity Golf Day, complete with a caption ready to post by the following day. This task provided us a great opportunity to apply our creative skills and align our social media strategy with the event’s promotional needs.

On Tuesday, we met with a Football for Peace team member in the office and presented our social media plan presentation. We highlighted the importance of actively using social media to connect people to their cause generating greater brand awareness and engagement with the organisation (Parker, 2022). Their receptiveness to our ideas was encouraging, and his feedback helped in fine-tuning our approach as we discussed what they wanted fixed within Football for Peace’s online presence.

Additionally, we continued outreach for the Charity Golf Day by contacting more companies and organisations, aiming to garner support and participation (Filo, Funk and O’Brien, 2011). By the end of the day we had collectively contacted over 40 companies, and are hoping to hear back soon.

We also dedicated time to brainstorming entertainment ideas for the Charity Golf Day, generating several promising ideas that could enhance the event's appeal and ensure a memorable experience for participants. This included finding games to play throughout the day and thinking of raffle/auction prize ideas (Filo, Fechner and Inoue, 2019).

Lastly, we created mock-ups of Instagram posts on Canva for the Football for Peace page, designed to reflect the values and goals of FfP.

Overall, this week highlighted the importance of collaboration, creativity, and strategic communication. The meetings with the Football for Peace team provided valuable feedback and direction, helping us refine our strategies and plans. Creating social media content, especially the Instagram mock-ups, aided us in understanding what Football for Peace is looking for on their social media platforms, and also provided us with time to play around with Canva while creating FfP Instagram post templates.

References:

Filo, K., Fechner, D. and Inoue, Y. (2019). Charity sport event participants and fundraising: An examination of constraints and negotiation strategies. Sport Management Review, 23(3). doi:https://doi.org/10.1016/j.smr.2019.02.005.

Filo, K., Funk, D.C. and O’Brien, D. (2011). Examining Motivation for Charity Sport Event Participation: A Comparison of Recreation-Based and Charity-Based Motives. Journal of Leisure Research, [online] 43(4), pp.491–518. doi:https://doi.org/10.1080/00222216.2011.11950247.

Parker, L. (2022). Why Charities shouldn’t ignore the power of LinkedIn | Boss Digital. [online] Boss Digital. Available at: https://boss-digital.co.uk/blog/why-charities-shouldnt-ignore-the-power-of-linkedin/.