WEEK 4

Reflection:

This week began with a project advisory meeting, where we discussed ongoing tasks and future plans with Football for Peace (FfP). I successfully submitted the ethics form for supervisor approval, a crucial step in ensuring our project adheres to necessary guidelines and standards. I am now just awaiting approval for this form.

On Monday we were asked to draft a preliminary social media outline for the upcoming months of July and August. This outline serves as a roadmap for our social media activities, ensuring we maintain consistent and engaging content across all platforms. This includes potential posts and a tentative posting schedule aimed at enhancing Football for Peace’s online presence and engagement.

On Tuesday, we had a productive in-office meeting with members of the Football for Peace team to discuss the Football for Peace social media plan. They were highly receptive to our ideas and gave the green light for the "MVP (Most Valuable Peacemaker) Mondays" campaign. The primary goal of this campaign is to drive brand awareness and user engagement while fostering a culture of community action among young people (Vine, 2023). The campaign will promote “good acts” within the community, highlighting that it’s “cool” to care about those around us (Mang, Pfeiffer and Bezzina, 2021). Acts of kindness, whether physical community service or offering emotional support, will be showcased as MVP-worthy. Additionally, we aim to spotlight the positive work being done at peace centres, utilising storytelling as a powerful tool (Kaczorowska, Conduit and Goodman, 2023).

We emphasised to the FfP team the importance of creating consistent, proactive content. They agreed with this and requested that we create infographics and post templates to help facilitate regular posting, aiming for a frequency of three to five times a week (Lee, 2014). This shift from reactive to proactive posting will help maintain a steady online presence and engagement (Mang, Pfeiffer and Bezzina, 2021).

We were also asked to draft a brief for the #MVP Mondays campaign and sent it to our FfP supervisor, who was away in Mozambique with the Water Aid Project team bringing supplies to villages. They will select the first Football for Peace MVP and provide us with a picture and their story so we can turn this into Instagram posts. This brief outlines the campaign's objectives, the criteria for selecting MVPs, and guidelines for creating engaging content. By involving our FfP supervisor in the selection process, we ensure that the campaign resonates with the organisation's target audience and aligns with their overarching goals.

On Thursday, we met in a Regent’s Study Lab to create more Instagram posts using Canva. This collaborative session allowed us to refine our social media strategy and develop visually appealing content for the next two months. We discussed various ideas and finalised several posts, ensuring that our social media plan is cohesive and aligned with our goals.

Overall this week was highly productive, marked by significant progress in both planning and execution phases of our project. The "MVP Mondays" campaign, in particular, has the potential to significantly enhance Football for Peace’s brand awareness and user engagement while promoting a culture of community action among young people. I am excited about the upcoming launch of #MVPMondays and look forward to seeing the positive impact of our efforts within the Football for Peace social media pages.

References:

Kaczorowska, K., Conduit, J. and Goodman, S. (2023). Engaging through storytelling: the interplay of engagement with a story, cause, and charity. Journal of Brand Management. doi:https://doi.org/10.1057/s41262-023-00343-8.

Lee, K. (2014). Best Frequency Strategies: How Often to Post on Social Media. [online] Buffer Library. Available at: https://buffer.com/library/social-media-frequency-guide/.

Mang, S., Pfeiffer, A. and Bezzina, S. (2021). Digital Storytelling as an Opportunity for Non-Profit Organizations: Implementing Storytelling on Social Media for Charity. 8th European Conference on Social Media ECSM 2021, pp.145–149. doi:https://doi.org/10.34190/ESM.21.017.

Vine, J. (2023). How to Create the Perfect Charity Social Media Posts for Your Event. [online] Delivered Social. Available at: https://deliveredsocial.com/how-to-create-the-perfect-charity-social-media-posts-for-your-event/.

Mockup of #MVPMondays Template