Week 7

Week in Review:

  • Discussed weekly goals and tasks with our Football for Peace supervisor in meetings.

  • Researched events for the Football for Peace calendar up to 2034 and organized them.

  • Investigated how the charity application approval process works on Facebook. Compiled these steps into a document for the Football for Peace team.

  • Discussed creating a communications pager for stakeholders with Mozambique content.

  • Brainstormed ideas for the pager and social media content.

  • Led a meeting to finalize stakeholder relationships and updated the Stakeholders Google Sheet for the Baringa representative and Football for Peace Team.

  • Conducted research about effective pagers and created a rough mock-up on Canva.

Reflection:

This week was highly productive, as we continued our collaborative work on the Rehydrating the Earth campaign with Football for Peace (FfP) x Baringa, and also were given a few new tasks surrounding Football for Peace’s social media as well. 

On Monday, we met in the office to work with the FfP team. Our first meeting was with our FfP supervisor as we discussed weekly goals and daily tasks. This week we are focused on consolidating all of our meeting minutes into one, tidying up the stakeholders spreadsheet and information document, and researching events for the FfP calendar within the next 10 years. We decided to split up for these tasks, each of us doing one to complete the tasks more efficiently, I was tasked with researching events. During this I continued my event research from last week but this time adding significant dates all the way up to 2034. This was a little bit difficult as many events, especially those organized by the United Nations, do not have event information that far in advance. However, I was able to find some annual, biennial, and quadrennial football events to add to the calendar. I also organized the calendar by copy and pasting annual events/days to their perspective month on the calendar.  

We also were asked to look into creating a new Football for Peace Facebook page and finding how to link that to their Instagram so they can fundraise directly through their social media platforms. I found that in order to do this they must create a Facebook page and submit an application. This application will ask for a variety of information about the NGO such as all contact information, address, tax ID type and number, and the CEO(s) full names and dates of birth (Facebook, 2024). This application can take up to three weeks to get approved. Once approved Facebook is in partnership with the PayPal Giving Fund so charities must then enroll through their platform to have access to the donations they received (PayPal, 2024). I compiled this information into an easily readable document for the Football for Peace team.

Our FfP supervisor also let us know that for the time being the Instagram relaunch is on pause until the Facebook fundraising is up and running.

In the afternoon, we touched base once again to discuss creating a communications pager for their stakeholders with testimonials and pictures from Mozambique, as well as potentially creating a short video about the trip for stakeholders. We then got access to the FfP harddrive of footage and photos, so we could begin brainstorming ideas and get a better sense of the content FfP has from Mozambique. My classmates and I then created a tentative outline for the pager which we will be working more on in the coming weeks. We were also tasked with finding ways to use the Mozambique content across FfP’s social media pages. As we went through the hard drive of content and we began brainstorming content ideas together. We will discuss these ideas further next week with the Baringa team.

FfP Meeting Notes 15/07 by molly mclaughlin

On Tuesday, we had an online meeting with a FfP leader to further discuss FfP’s current stakeholders relationships so we can have the excel sheet filled out by next Monday for the meeting with the Baringa representative and the FfP team. This was the first meeting that was led by us as we asked the FfP leader questions about the stakeholders. This was a very productive meeting as we were able to complete the stakeholders list and fill out the Google Sheet document completely. We learned how to run the meeting efficiently by watching the Baringa representative do so in the weeks prior. I am looking forward to hearing their feedback on our work when they return back next week. 

We also had a meeting with our supervisor to further discuss the communications pager to discuss both our supervisor’s and the Baringa representative’s expectations for it. Ultimately, they want this to be a document that they can send to both current and potential stakeholders to explain more about Football for Peace and their current campaigns. 

Following that meeting I did some research on what a successful pager should look like and created a rough mock up on Canva of what our pager could look like.

In my research I found that communications pagers are crucial for a NGO’s as they simplify complex information, ensure consistent messaging, and serve as effective tools for fundraising and stakeholder engagement (Mandal, 2024). They provide a quick, clear overview of the charity's mission and impact, supporting marketing efforts and strategic planning (McCoy, 2024). I also found that, to create a successful pager for a charity, we should start by defining its purpose and its audience to ensure the content is tailored and strategic (Cutler, 2018). The document should be visually appealing with clear, compelling content accompanied by a strong, informative headline with a concise mission statement and narrative (Mandal, 2024). The information on the document should be impactful by highlighting the achievements of Football for Peace whilst also providing a clear call to action. We should use visuals such as high-quality images and infographics to enhance engagement, and ensure the design aligns with Football for Peac’s branding. While also prioritizing readability with a clean layout, easy-to-read fonts, and organized information (Cutler, 2018).

References:

Cutler, J. (2018). Great One-Pagers. [online] Medium. Available at: https://medium.com/@johnpcutler/great-one-pagers-592ebbaf80ec.

Facebook (2024). Charities. [online] en-gb.facebook.com. Available at: https://en-gb.facebook.com/help/1640008462980459 [Accessed 18 Jul. 2024].

Mandal, R. (2024). Nonprofit One Pager – How to Write + Examples. [online] visme.co. Available at: https://visme.co/blog/nonprofit-one-pager/ [Accessed 18 Jul. 2024].

McCoy, J. (2024). What Is a One Pager? Your Guide to Quick Communication. [online] Content @ Scale. Available at: https://contentatscale.ai/blog/what-is-a-one-pager/ [Accessed 18 Jul. 2024].

PayPal (2024). Join PayPal Giving Fund. [online] www.paypal.com. Available at: https://www.paypal.com/us/webapps/mpp/givingfund/joinppgf [Accessed 18 Jul. 2024].