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Week in Review:

• Attended a meeting with management consultant agency, Baringa, and Football for Peace on Wednesday to discuss a 10-year roadmap for the Rehydrating the Earth campaign, targeting the 2026 FIFA World Cup and 2028 LA Olympics.

• Took detailed notes and created a minutes sheet for the Football for Peace team post-meeting.

• Debriefed with our Football for Peace supervisor to align on social media plans post-meeting.

• Tasked with cleaning up the Football for Peace Instagram page by archiving outdated posts, and creating a Google Sheets document for post approval tracking.

• Researched and discussed automated posting software to streamline social media content scheduling.

• Collaborated on Canva to finalise next week’s Instagram posts, ensuring visual cohesion.

• Prepared a carousel of photos and infographics to introduce #MVPMondays for its future launch.

• Created infographics on Canva to use as pinned posts on the Football for Peace’s Instagram page to communicate their mission as an NGO and their current campaigns.

Reflection:

This week we made significant progress in our work with Football for Peace. To start the week off, I received the ethics approval from my project supervisor on Monday. The highlight of the week came on Wednesday when we went into the office to participate in a meeting with Baringa, a management consultant agency, collaborating with FfP to craft a comprehensive 10-year roadmap for their Rehydrating the Earth campaign. This roadmap aims to set solid goal points, leveraging connections and influence for the FIFA World Cup in 2026 and the Los Angeles Olympic Games in 2028. Baringa’s overarching goal with FfP is to help the team organise all their ideas for the campaign into solid goals that can be achieved within the next ten years. They are Certified B Corporation, meaning that they have been independently verified as using their business as a force for good, which aligns with the core values of Football for Peace’s organisation (Baringa, 2024). Learn more about Baringa here, https://www.baringa.com/en/about.

During the meeting, we diligently took notes and were tasked with creating a detailed minutes sheet to ensure the entire team was aligned post-meeting.

Being able to sit in on this meeting was very insightful for me as it helped provide a better understanding of the more complex aspects of the Football for Peace’s organisation such as their partnerships with larger companies and the events they are aiming to attend in the future. It was also interesting to watch first hand how a collaborative meeting between a consultant and client should play out. As this was an introductory meeting to their collaboration together, both the Baringa team and the Football for Peace team brought their own sets of plans, questions, and concerns to the table to create a clear, achievable outline for the organisation's future. 

Following the session with Baringa, we had a debrief with our FfP supervisor to discuss our social media strategy and how the meeting impacted this. Ultimately it is imperative that Football for Peace establish a stronger, more active social media presence to enhance the sense of community within their supporters, while also using their platforms in the rollout of events that are significant roadmarkers within their 10 year plan (Lovejoy and Saxton, 2012). 

We unfortunately were not able to start posting to the FfP social media this week as we had planned to in week 4. This was due to approval getting put on the back burner as the FfP team was focused on starting their partnership with Baringa. However, the hope is to begin posting next week to the Instagram page and moving everything in the weekly social media calendar, as seen in week 4, back a week.

In the meantime, we were asked to clean up the FfP Instagram page by archiving outdated or low-quality posts that no longer align with the organisation's evolving tone and message. This helps make the Instagram page more visually appealing and easy to understand by those who come across the NGO’s profile, in terms of clearly demonstrating FfP’s core values (Miller, 2022).

We then created a Google Sheets document to log details of each post, ensuring transparency and ease of access for the FfP team. This document is where we will post the social media content with a caption draft, for approval from our FfP supervisors. Additionally, we discussed FfP potentially purchasing automatic posting software to streamline the scheduling and publishing of pre-made Instagram and LinkedIn posts, minimising manual efforts and ensuring consistent content delivery to their pages as consistency is an imperative part of increasing Instagram engagement (Hammarlund, 2019). It was also asked that we generate more filler content for the social media posting schedule, so we researched international days of celebration that aligned with Football for Peace’s values to create infographics for them to post in between events or major announcements.

The red X’s on the photos are to show the posts that will be archived from Football for Peace’s Instagram page.

In our discussions, we also considered repurposing old video clips from previous FfP events to repost to the Instagram feed. I offered to edit these videos as I have some background in video editing and would love to be able to put that creative skill to use again.

Positive feedback was also given in regards to the “#MVPMondays” social media campaign that we wrote a brief for in week 4, which involves selecting and highlighting key individuals each week through FfP Instagram content. Our FfP supervisor will choose the first MVP and this campaign will hopefully be launched on the Monday of week 7. This means we have this week and week 6 to work on Canva to finalise the MVP graphics and draft a ready-to-post caption. We will also be posting introductory infographics about #MVPMondays and what the campaign is for Football for Peace followers in the coming week, week 6.

On Friday, my colleagues and I convened to finalise the Instagram posts for the upcoming week, ensuring they were ready for approval by the Tuesday of week 6. Using Canva, we created visually appealing infographics and utilised a whiteboard to arrange them, ensuring they aligned well visually and conveyed a cohesive message about the FfP’s values. These posts we created will be pinned to the top of FfP’s Instagram page to succinctly explain the organisation's story, values, and current campaigns, to anyone who visits their Instagram profile. We wanted to emphasise the importance of visually engaging content to capture attention, while also conveying the complex information about the NGO effectively as this helps users understand your organisation better and increases the chances of them following the account (Samadji, 2023). 

Overall, this week was very productive and set a strong foundation for our ongoing efforts to enhance FfP’s social media presence, despite the setback of being a week further behind than planned in our social media calendar. However, I believe we are still positioned well to catch up with everything by next week.

References:

Baringa (2024). About us. [online] Baringa. Available at: https://www.baringa.com/en/about/.

Hammarlund, F. (2019). Social media marketing guidelines for NGOs to engage users on Instagram - A case study of the non-profit organization Kompis Sverige. Faculty of Technology and Society.

Lovejoy, K. and Saxton, G.D. (2012). Information, Community, and Action: How Nonprofit Organizations Use Social Media. Journal of Computer-Mediated Communication, 17(3), pp.337–353. doi:https://doi.org/10.1111/j.1083-6101.2012.01576.x.

Miller, A. (2022). How to Use Instagram Pinned Posts Feature as a Business. [online] Annie Miller Co. Available at: https://anniemiller.co/how-to-use-instagram-pinned-posts-feature-as-a-business/ [Accessed 8 Jul. 2024].

Samadji, V. (2023). Why Is Visual Content Just As Important In Social Media Marketing? [online] florafountain.com. Available at: https://florafountain.com/why-is-visual-content-just-as-important-in-social-media-marketing/.